Cuban Rum

Cuban Rum

Source: www.cubaron.com

He arrived in Cuba on September to participate in the 6th Symposium Habana-Habanos, an event organized every two years by the Tobacco Museum, an institution managed by the Office of the Historian of Old Havana. César Adames, prestigious Brazilian maestro and journalist, verified the excellent state of all the products of company Cuba Ron S.A. It all happened in the atmosphere of a combination of Bolívar cigars, Montecristo coffee, and rum Cubay "500 Aniversario de Remedios," which took place during the last day of the event.

How would you describe rum Cubay "500 Aniversario de Remedios"?

It is excellent. It has a sweet tone. I like Havana Club, but I'm happy to see Cubay too being promoted. Last year I tasted Cubay white during a fair in London, and it was wonderful. Cuba has a great tradition producing these beverages.

What's the place of Cuban rums in the world in relation to others of Latin-American origin with a similar fame?

No one knows where rum was born. It is presumed it was in the Caribbean. The oldest brand still in action today comes from the 19th century, and its distillery is located in Barbados. However, when people talk of rum all over the world, a word stands out. And that's "Cuba," because it has the tradition.

To state which rum is the best of the world one would have to taste all of them, in all their nuances. One has to know the style of each producing house. White rums have different categories than dark ones.

The secret of Cuban houses is education. For example, Habanos has 27 different brands, the most famous being Montecristo, Cohiba, Romeo y Julieta, Partagás... although there are others. The same thing happens with Cuban rums, which have an outstanding variety and quality. However, except for Havana Club which has attained important success, other brands need more promotion.

When I come to Cuba I never drink Havana Club. My intention is not to discredit the brand, of course. I do it because here I can taste other rums that are not commercialized outside the country like Havana Club.

What distinguishes the brands of Cubay, Santiago...?

There's a rum for every occasion. Each one is to be considered; each one has its moment.

What did you think of the combination proposed to close the Symposium Habana-Habanos?

There were many options. When you have many options, you'll get many opinions in connection to everyone's particular taste. One must be careful with this issue. Too much variety can make us act "silly" in face of so many possibilities.

According to César Adames there's a rum for every moment. Which rums do you prefer for which moments?

Rum is a close relative of Brazilian cachaza, so I could talk using the experience I have about that beverage of my country. When we talk of white rums, we generally have them in cocktails. I would have it that way, -in a good daiquiri or mojito, for example- but I would taste a bit of it too, to check its quality.

If we are dealing with a mature rum, I would surely drink it before lunch or supper to clean the palate. A five or seven-year-old could also work at the end. But if we talk of an extra-mature rum, ¡those are made to think about life! I can add water or an ice rock to them, and meditate about my day, think about tomorrow...

What if it is the exclusive rum Máximo, produced by Havana Club?

That one is to be taken once a year. One could have it at the end of December. But not after three cocktails or three drinks before dinner. Such an exquisite beverage is not left for the end. This is one time where the rule that invites us to leave the best for the end doesn't apply.

What would you have to say about the commercialization of Cuban rums in Brazil?

Presently, the only one we have is Havana Club, because of its strength with Pernod Ricard and the brand's quality. Acceptance in Brazil is high. There is competition between Havana Club and Bacardí, whose origin is Cuban too. We hope for the rest of the brands of the island to strengthen their promotion. Finding investors and profiting from the right time is crucial.

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