Cuban Rum

Cuban Rum


He arrived in Cuba on September to participate in the 6th Symposium Habana-Habanos, an event organized every two years by the Tobacco Museum, an institution managed by the Office of the Historian of Old Havana. César Adames, prestigious Brazilian maestro and journalist, verified the excellent state of all the products of company Cuba Ron S.A. It all happened in the atmosphere of a combination of Bolívar cigars, Montecristo coffee, and rum Cubay "500 Aniversario de Remedios," which took place during the last day of the event.

How would you describe rum Cubay "500 Aniversario de Remedios"?

It is excellent. It has a sweet tone. I like Havana Club, but I'm happy to see Cubay too being promoted. Last year I tasted Cubay white during a fair in London, and it was wonderful. Cuba has a great tradition producing these beverages.

What's the place of Cuban rums in the world in relation to others of Latin-American origin with a similar fame?

No one knows where rum was born. It is presumed it was in the Caribbean. The oldest brand still in action today comes from the 19th century, and its distillery is located in Barbados. However, when people talk of rum all over the world, a word stands out. And that's "Cuba," because it has the tradition.

To state which rum is the best of the world one would have to taste all of them, in all their nuances. One has to know the style of each producing house. White rums have different categories than dark ones.

The secret of Cuban houses is education. For example, Habanos has 27 different brands, the most famous being Montecristo, Cohiba, Romeo y Julieta, Partagás... although there are others. The same thing happens with Cuban rums, which have an outstanding variety and quality. However, except for Havana Club which has attained important success, other brands need more promotion.

When I come to Cuba I never drink Havana Club. My intention is not to discredit the brand, of course. I do it because here I can taste other rums that are not commercialized outside the country like Havana Club.

What distinguishes the brands of Cubay, Santiago...?

There's a rum for every occasion. Each one is to be considered; each one has its moment.

What did you think of the combination proposed to close the Symposium Habana-Habanos?

There were many options. When you have many options, you'll get many opinions in connection to everyone's particular taste. One must be careful with this issue. Too much variety can make us act "silly" in face of so many possibilities.

According to César Adames there's a rum for every moment. Which rums do you prefer for which moments?

Rum is a close relative of Brazilian cachaza, so I could talk using the experience I have about that beverage of my country. When we talk of white rums, we generally have them in cocktails. I would have it that way, -in a good daiquiri or mojito, for example- but I would taste a bit of it too, to check its quality.

If we are dealing with a mature rum, I would surely drink it before lunch or supper to clean the palate. A five or seven-year-old could also work at the end. But if we talk of an extra-mature rum, ¡those are made to think about life! I can add water or an ice rock to them, and meditate about my day, think about tomorrow...

What if it is the exclusive rum Máximo, produced by Havana Club?

That one is to be taken once a year. One could have it at the end of December. But not after three cocktails or three drinks before dinner. Such an exquisite beverage is not left for the end. This is one time where the rule that invites us to leave the best for the end doesn't apply.

What would you have to say about the commercialization of Cuban rums in Brazil?

Presently, the only one we have is Havana Club, because of its strength with Pernod Ricard and the brand's quality. Acceptance in Brazil is high. There is competition between Havana Club and Bacardí, whose origin is Cuban too. We hope for the rest of the brands of the island to strengthen their promotion. Finding investors and profiting from the right time is crucial.

Related Videos

Following a Tradition | Trova Afternoons - 5:07 min - For years, the poet and researcher Bladimir Zamora has been...

Views: 57

Percussion Classes | 06

Category: Percussion classes
Views: 33

3/3 | Role of the Catholic religion in Cuba - 0:40 min - Joel James. Important Cuban intellectual, essayist, narrator...

Category: Religion | Joel James
Views: 12

Cigar Factory Reader | Cigars and Tradition - 3:12 min - Odalys Lara Reyes keeps a tradition alive at the La Corona...

Views: 111

2/7 | What are the terms to become a Rum Master? - 6:47 min - José Navarro. Engineer. First Cuban Rum Master. He has...

Category: Rum Masters | José Navarro
Views: 33

8/11 | At what age did you start smoking? - 1:39 min - Alejandro Robaina (1919-2010) Agricultor, tobacco farmer. He...

Category: Tobacco | Alejandro Robaina
Views: 22

Recent Videos

Views: 10
Views: 7
Views: 12
Views: 8


Our Newsletter

Receive monthly e-mails about new videos, announcements, important news and articles and more...

Headlining News

  • The Cuban government has begun to pay ahead of schedule the debt which was renegotiated with more than a dozen international creditors, in a first step to settle outstanding accounts that historically has been dragging, reported Reuters. Havana sealed in December 2015 an agreement with the Paris Club countries and managed to get 14 governments to forgive him 8,500 of 11,100 million still pending. The repayment of the remaining amount was structured over 18 years and the first payment of about $ 40 million, was made before October 31. "The Cuban government has paid the first installment and has done soon", said the French Ambassador to Cuba, Jean-Marie Bruno. Under the agreement with the Paris Club the 14 countries had a year to sign restructuring pacts that could include the establishment of local accounts, where a percentage of the money owed would be earmarked for development projects.

  • At the fairgrounds Expocuba more than 75 countries and 4 500 exhibitors have gathered since this Monday to seek business opportunities in the Caribbean largest shopping bag. Until November 4 Cuban entrepreneurs can showcase their results in the production of goods and services and present their interests in the search of foreign investment. Aiming for this, the Ministry of Tourism has arranged a larger exhibition area at the fair, for which presents a portfolio of 127 investment projects, including 25 for the construction of hotels, 97 in the form of hotel management with or without external financing and five dedicated to marine management. United States, Spain, France, Italy and Japan increased their participation, and Venezuela, China and Russia are the partners of the island most represented at the meeting.

  • The Roswell Park Cancer Institute, based in the city of Buffalo, will hold in the United States a clinical trial of a Cuban vaccine against lung cancer. The goal is to test the CimaVax-EGF, a treatment developed by the Molecular Immunology Center in Havana. The institute, one of the most important of its kind in the world, becomes the first American medical institution to receive approval from the Food and Drug Administration to test a Cuban medical therapy in that country. The clinical trial is expected to begin in November and to involve roughly 60 - 90 US patients. Although CimaVax-EGF does not provide a cure of the disease, it contributes to slow the growth of tumors and is less toxic than chemotherapy. In this regard, it has already shown promising results in Cuba, and other countries like Peru, Colombia and Bosnia and Herzegovina.

  • One of the most important groups in the contemporary world scene will tour Cuba. Odin Teatret will carry out from October 30 to November 25 a tour through several provinces. Based in the Danish town of Holstebro, Odin Teatret is led since 1964 by the Italian master Eugenio Barba. During his stay in Cuba they will present eight shows, which include one-person and group shows as well as a program of lectures, workshops, work demonstrations, audiovisual presentations, master classes and other exchanges. The tour will cover the cities of Las Tunas, Sancti Spiritus, Matanzas, Santa Clara, Camagüey, Pinar del Rio, Bayamo, Santiago de Cuba and Havana.

  • 25th edition of International Ballet Festival of Havana Alicia Alonso has started. The event, one of the most prestigious in the world of dance- will take place until November 6. Among the guests are the company Buenos Aires Ballet, under the direction of Federico Fernández; Dance Americanana -group composed of figures of the New York City Ballet and the Miami City Ballet-; Ballet West, also American, and the Canadian company Les Grands Ballets Canadiens. Also integrate the list Vlovajob Pru, led by François Chaignaud & Cecilia Bengolea; Martha Graham Dance Company, founded in 1929 by the celebrated dancer and choreographer Martha Graham; and Irene Rodriguez’s (Cuba). Also attending the Festival are choreographers Daniel Proietto and Demis Volpi, both Argentinian; Colombian-Belgian Annabelle Lopez Ochoa, Cuban Alberto Mendez and Ely Regina Hernandez, who created especially for the event, the pas de deux Winter.

Upcoming Events

No upcoming event!